Most designers provide you with one logo/visual identity. That's how you know you're dealing with an amateur. Writers Corner provides you with a Monogram (Typographic), a Graphic (Icon), and a combination of both (Illustrative). Not every consumer is the same. Therefore, one style will not fit all.
ABCDEFG Sans or Serif which will it be? The basic elements that make a great typographic logo is readability, interaction of colors, consistency, and approachability. A typographic logo is centered around the selection of font. Typography is broken down into five different categories of fonts which have recently expanded to include decorative. it's all in the matter of how you want your consumer to view you. Are you fun and funky? Concise and linear? Or grunge? The choice is yours.
Iconography is the science of identification description classification and interpretation of symbols and themes ever so often we choose icons that don't fit the overall subject matter of Our Brands. in order to Define your brand you must first understand why you need a logo. that question is answered simply brand identification. I cannot graffiti can take the form of mnemonic devices line items sketches and or Out Lines but it's the combination of symbol with text that Brands your business overall.
Illustrative logos are a combination of both typographic and iconography .An illustrative logo is a little bit heavier and design and color. Typographics provide the font Iconographics provide the symbol tbut the illustrative logo provides the story and sets the tone the consumers connection. Illustrative designs are often seen on billboards and other large campaigns. They're meant to give your audience a snapshot at the bigger picture.